I’d rather just spend time on my craft, whether it be music, acting, or former athletes, whatever it may be. Well, you ask the question are they invested in this thing? I always say, I come in and give something the jet fuel then I can hopefully eventually back off,” Johnson said. But I hated accounting. is in his 40s, his mid- to later 40s. is in the gym every day. But it’s pretty amazing the similarities and the way we got together. You think if they’re all competitive, they would see there’s so many people in the space now, that there’s going to be a shakeout. On today’s episode of “EOD Drinks,” we’re talking with serial alcohol entrepreneur Ken Austin. And you don’t have to have a 4.0 average. A: Well, so Ken, I gotta ask you a question, because we’ve got you here and we’ve had this conversation a bunch at the VinePair offices. C: So are there any charitable aspects of either of these brands in the works currently? It was only Cuervo, right? How Much Is 'Lucifer' Star Tom Ellis Worth? But these two athletes that we’ve been able to link up with are also uber, uber competitive. They are totally, totally leaning in. “Ideally, I’d like to get it to the point where the brand can live on its own without me. But people thought it couldn’t be good because it was featured on a TV show. note: This episode has been edited for length and clarity. And Jenna Fagnan, who’s my partner since Avión started, I begged her to come and run the company and she left LVMH running a big business for them to come join me and take this ride. Twelve have become two of the most competitive names in the game. Same thing with Conor. And D.J.’s goal was to sort of make it fun and bring people together and make cocktails together, and share on Teremana Tuesdays other people’s user-generated cocktails at home, to try to make the silver lining of what we were going through, a togetherness. On the liquor store, the off-premise side, I think we all know in America, that part of the business has been massive growth of 20, 30 percent. And D.J. And it blew out, by the way, it sold out. K: I want to say Tim, Cat, Adam, Katie, it was a pleasure talking to you today. And also what I wanted to say to your listeners is that if a guy like me, with the IQ that I have, can make it the way I have so far, anyone listening can. And part of it, I would say, is it’s a lie to say that it’s luck. And I think, Irish whiskey being so approachable, the Irish whiskey also kind of gives it this foundation to build off and allows the tequila to shine. He will tell you we will be No. I’m VinePair co-founder Adam Teeter, and we’ll see you next week. I mean, they’re incredible humans, and they do a lot of things with Make a Wish and other charities. My daughter was engaged. And when it was sold, as a person who grew up in a family where your job was supposed to be womb to tomb, you start there and you die there, that’s the way the job market was. Why this? So that’s really how it happened. Stir gently. C: So I actually have two drinks in front of me. And it was about a ratio of about 30 to one tequila over vodka with a bunch of people that were all in their mid-20s. You can’t come in and do this thing for three months and then expect it to happen. That is part of his soul, the brand. Here, Austin dives into the day-to-day of running these brands, and how Johnson and McGregor ensure that their values shine through. Like us on Facebook to see similar stories Please give an overall site rating. Mana. These are true stories and the authenticity of both of these people, and when I think about Teremana, it is the authenticity of D.J. And how do we actually create some more momentum when that industry can come back? Ka: I’m having the Proper No. Thanks for listening to this week’s episode of EOD Drinks. And I really wish they were. Twelve today is a rousing success, and I’m really glad you like the liquid and that you’re drinking it today in your Toddies or whatever it may be. Order with confidence online only at the distinctive store, thebottlehaus.com But it’s been sort of a fairy tale in a way to doing business with people like Conor and his team and D.J., as we call him, The Rock and his team, which are really, just they are unicorns. Proper No. It was as socially distanced as you could get, which means that’s code for we were not good. Highest in quality, best in taste, and truly the tequila of the people.”. How about that one? T: And before we kick things off, guys, obviously this is the “End of Day Drinks” podcast. wanted for the brand. Acquistalo su Drinks&Co in modo 100% sicuro e con la massima facilità. Here they craft Teremana with a love for great tequila made the … What are you drinking? The brand is also expected to ship 400,000 cases around the world. Conor is every day up my rear end every day. Authenticity is so important. Top with whipped cream if desired. And Proper No. Ka: I was wondering, I think it’d be kind of ignoring an elephant in the room if we didn’t address the fact that we’re in the midst of Covid-19. What Was The First Sketch YouTuber Lilly Singh Wrote? It’s so funny, I have a tangent for a second. Twelve and Teremana have come from the hard work of his celebrity partners. Gratitude. So that was not happening in 2010, so everyone said, “Oh, my God.” At the time it was only Patron. Stir gently. So we didn’t experience that. Doug called me up, and he goes, Ken, I want to have this story about Avión to be really true to you. I wanted to find out what’s everyone enjoying as their end-of-day drink? Call 850-495-3326 [email protected] Contact Us; FAQ; REGISTERED USERS - save $10 on your first order $100 or more use code: GET10. That tells you something, right? Teremana Tequila. T: Well, thanks again, everyone. Gratitude. Remarkable to see the business exploding during such troubling times, not many are able to do so at this point. But really, the most famous is Ryan Reynolds, right? Twelve Irish Whiskey and Teremana Tequila | VinePair, https://vinepair.com/articles/ken-austin-proper-twelve-irish-whiskey-teremana-tequila/, wbs_cat Spirit, wbs_type Irish Whiskey, wbs_type Tequila, wbs_brand Proper No. Teremana Tequila Blanco has notes of bright citrus with a smooth, fresh finish and is being produced by the Rock aka Dwayne Johnson who recently announced: TERA is meant to represent “Terre” which means of the earth and MANA is our powerful Polynesian spirit that guides us. And when we turn down other celebrities, we don’t turn them down in an arrogant way. So the more expensive brands, too, also suffered because a lot of people lost their jobs or were concerned about losing their jobs. However, Dwayne Johnson admitted with CNBC that when it comes to the liquor business, he’s still learning on the go. And I wanted to say congratulations on the sales of Teremana as well. How does that happen? Teremana being new, the thing that we did have is the credibility of Mr. Johnson and the fact that people trust him. If you’ve enjoyed this program, please leave us a rating or a review wherever you get your podcasts, it really helps other people discover the show. And other celebrities that come to us that want to be the next Dwayne Johnson, Conor McGregor, George Clooney, Ryan Reynolds, what they don’t really understand is the way you need to lean in and the way you need to work. Selezione delle preferenze relative ai cookie Utilizziamo cookie e altre tecnologie simili per migliorare la tua esperienza di acquisto, per fornire i nostri servizi, per capire come i nostri clienti li utilizzano in modo da poterli migliorare e per visualizzare annunci pubblicitari. And I want you to come in and play yourself in the show. It’s just mind-blowing. And there’s not many whiskey and tequila cocktails out there. And we were down there, we were talking about the brand, and Conor said, “You know, I really want to do some good with this brand, too. This sipping tequila is aged for a year and offers a light, zesty and fruity taste. A truly bespoke tequila made the right way — copper pots, brick ovens, the whole deal. And your job is to convince them that the end zone is there and to also not allow that negativity to create a situation where you’re lying in bed at night and you’re sucking your thumb and you’re calling mama. And what we do is we really have provided the platform for them and the education for them to be able to lean in and play a role that no one else can play like them. is probably going to kick my a** for saying that. We’ve done that all over the world. Doug grew up with Kenny and we became really good friends. Most new brands during this time, you can’t get off of home plate, because how does anybody discover you? That’s not Hollywood bulls***. We’ll start the conversation by learning about how he created Avión Tequila and how the hell it wound up as a central character on “Entourage.” We’ll then talk about Austin’s relationship with Conor McGregor and how the two created Proper No. So they very much fit their personalities. in either one of those categories, consumer price points. So that’s how I got here. Tequila.#TequilaofThePeople Must be of legal drinking age to Subscribe teremana Slow roasted, handcrafted and respected - made the right way - we are proudly the tequila of the people.”, RELATED -Dwayne Johnson Has Another Secret Project In The Works. D.J. I was wondering, how that’s been? And then what were some of the things that you have to learn? The music for “End of Day Drinks” was produced, written, and recorded by Darby Cicci. This tequila space is really hot, and it’s growing. All Orders are shipping out, however due to COVID-19, some orders might take longer than usual process. Look at those two brands. Twelve Irish whiskey. Adam: From VinePair’s New York City headquarters, this is “End of Day Drinks,” where we sit down with the movers and shakers in the beverage industry. My wife doesn’t want anybody to ever look at me. By Lance Smith 1 minute ago It seems as though everything he touches turns into gold. Johnson was nothing but grateful, releasing the news to his millions and millions of supporters, “World’s BEST as our @teremana cracks the TOP 5 - THANK YOU. I just reversed the grades just to stay afloat. Conor, much more visible, his competitive spirit. So the brand blew up, truly blew up, and I think a lot of that is attributable to him and his DNA and his positivity and his humility and his message to “let’s all get through this together.” And Teremana became sort of like a clutch for people to say it’s all going to be OK. And as he says, he drinks tequila in good times, bad times, and everything in between. Twelve, $5 for every case that we sell goes to first responders, The 7 Best Non-Alcoholic Spirits Brands for 2021, 10 Things You Should Know About Samuel Adams, How Vodka, America's Favorite Spirit, Lost Its Luster, Croque Monsieurs, Moules, and Mustaches? And he picked, obviously, an incredible comedic genius, Bob Odenkirk. D.J. And eventually, there’ll be a shakeout, and there will be some form of consumer fatigue as well, which we’re going to see in celebrity. By the way, he likes that, and he also, by the way, drinks whiskey on occasion. The brand became a household name, and nobody thought it was real. Stir gently. So, again, a long answer from a guy like me, but pretty remarkable. How Did Katey Sagal Meet Her Husband Kurt Sutter? After that, I worked for the Seagram company when Seagram was owned by the Bronfman family, and that company was sold. And why do you think they all are getting into it? Two hundred and five million people follow him on Instagram. But the way it really happened was that Doug is a friend of mine and my partner, Kenny Dichter from Marquis Jet. They both came from difficult childhoods, financially. Twelve and Avión was that when Avión launched, that was 2010, and there were not 500 tequilas. But to your question about these two people, as different as they are, Conor is in his early 30s, D.J. You will your way. K: First of all, I love all of the cocktails that you all made. This one means a great deal to us as we take great pride in delivering the highest of QUALITY to all of you and also considering the extraordinary tequilas on this list. Ken has sent some of his products to us to try very kindly. Here they craft Teremana with a love for great tequila made the … And downstairs in the cellar, if you come to New York, you’ve got to go there when this craziness ends. Him and Dany are on every board call. So, you see lightning striking. A: I knew you were going to say that, Tim. But what I will be partaking in as soon as we get done here — I actually probably will while we’re talking here, is typically I’ll drink spirits on a day like today, just either neat or on the rocks. And this was sort of one of those, I’ll call it “in between/bad times.” And we’re still living through that right now. 1 eventually. Ka: Tim, what does tequila do to your Old Fashioned? And we are working on some innovation with and for him that’s going to be pretty amazing. “My goal with the Teremana brand was to create a tequila expression that was ultra premium quality, absolutely delicious to the taste and most importantly - affordable for everyone,” he … So I said, you know what, I’ll try and figure something out myself. As you said, you’ve been approached by tons of different celebrities. wanted. So that’s part of the playbook, and it’s very, very hard to keep negativity out of doing new things. Created in a small town in the highlands of Jalisco, our founder Dwayne Johnson worked with a Mexican family-owned distillery to build a unique home on the grounds solely for Teremana - Destilería Teremana de Agave. And we’ll see you all next week. The best tequila, then paired with a price point that rich people can afford and not so rich people can afford, is really what D.J. RELATED –Dwayne Johnson Thanks His Fans For The 20 Million Views On His Recent Video, Early on, the brand is off to a fantastic start, not only is the quality of the product highly praised buy given DJ’s recent comments on IG, the sales are setting some serious records early on, “THANK YOU for making Teremana the most exciting and record-setting tequila in the world. Why do they buy? Drinks Essentials For People Who Love Tequila One of Teremana’s co-founders Ken Austin says those numbers could quickly grow larger. He’s madly in love with Teremana. And Doug said, “I love it. So that’s where the playbook is different. And when things got good in the jet business, I told my partners I want to go to Mexico and I want to create a tequila because I love tequila. Now every young person is drinking tequila, and frankly, every person, 40s and 50s, is drinking tequila. And now Dwayne 'The Rock' Johnson is launching his very own brand of tequila! T: So actually it gives it this really incredible spice, and it works really well with the bitters. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor — and beyond. I can see the end zone, but the people around you sometimes don’t. Adam, we’ll start with you. and Dany, his partner, the lucky part is that you connect. Because it’s a completely different market. is talking about restaurants and bars and what do we do to help them when they come back? And I go, well, probably Brad Pitt is probably the closest thing. And it’s very cliché, but I really, really mean that. Twelve, people said the same thing. Everyone around you is going to tell you why it won’t work. But that said, I think that you said it very well when you talked about there’s going to be a shake out. Thanks a lot. Twelve in a spiked hot cider, and it’s very delicious. T: Well, Ken I just wanted to say that it’s been so interesting to hear about this, and I think for me personally, but I’m sure for all of our listeners as well, just hearing about the involvement of guys like D.J., as you call him, and Conor, just because I think there is probably for most folks, there’s a natural assumption that maybe it’s a name or something. Everything we said we didn’t want, he did. Twelve, wbs_brand Teremana, celebrity spirits, Conor McGregor, EOD Drinks, The Rock, The VinePair Podcast, The 7 Best Non-Alcoholic Spirits Brands for 2021 | VinePair, https://vinepair.com/buy-this-booze/7-best-non-alcoholic-spirits-brands-2021/, wbs_cat Spirit, wbs_type Non-Alcoholic Cocktails, wbs_brand Borrago, wbs_brand Free Spirits, wbs_brand MeMento, wbs_brand New London Light, wbs_brand Proposition Cocktail Co., wbs_brand Seedlip, wbs_brand Three Spirit, Dry January, non-alcoholic. Teremana Tequila Reposado – Oddly, no aging information is provided, though we do know the spirit is rested in ex-bourbon barrels. Miley Cyrus Once Shared Why She Never Got Along With Her 'Hannah Montana' Co-Star Emily Osment. And I’ll give you the Reader’s Digest version of that so I don’t bore you. K: Yeah, Tim, it’s a great, great question, and I think that the playbook is always the same in certain ways when you are an “entrepreneur.” And the playbook is hard work, never give up, breathe your own vapor sometimes. Talk about saturation. Ed. A: Interesting, you and Katie with the warm drinks. Introducing Teremana Tequila Blanco from Dwayne Johnson. He also discusses what it was like to start his first spirit brand, Avión, and how Bob Odenkirk wound up portraying him on “Entourage.”. is the founder of Teremana. And obviously, I should point out that this is the afternoon. And there are very few of them, by the way. And I think we’ve always been raised that way from both of our childhoods. I tell you what, the name might not be brilliant, but this is a really nice cocktail. Description. More than anything, Austin emphasizes that the success of Proper No. A: Yeah, man, taking it straight to the face. T: And very cold where you are as well. Let’s start the show. Reposados usually find their aromatics tempered by barrel time, but this expression doesn’t let up on that funky, vegetal nose, though here more of a … Teremana Tequila magyarország Ezért érdemes tequilát inni 24 . And the brand has set records like the industry has never seen before. knows, and Conor knows, this is a lifelong thing. Anyone can go out and Google it. Twelve, for its price point, pound for pound against another Irish whiskey blend, you’re not going to find better. I can tell you one thing, that’s what D.J. Cart. This is the result of years of refinement resulting in a Reposado Tequila that emobodies passion, positivity, hard work and fun. But for us, we launched in March, so literally, as the world was shutting down, we’re launching a new brand. But there’s a gold rush right now. And it’s also, let’s be honest, it’s a market that even now to most extents, has been dominated by this one brand. Have a look at the price, reviews of this high-quality product. We have a few celebrity gin brands. Teremana Tequila was developed by Siete Bucks Spirits, established by founder Johnson, co-founder Dany Garcia, co-founder Jenna Fagnan and co-founder Ken Austin. ', Kanye West Fans Think He 'Dumped' Kim Kardashian And She's Trying To 'Save Face'. K: Yeah. Today, we are joined by Ken Austin, co-founder of Proper No. But we’re very lucky. It’s a very difficult, difficult business, as you folks know better than anyone. The next semester I got an F in the class I got the A in, and I got an A in the class I got the F in. Twelve in a place that people felt you couldn’t break through because of this David-and-Goliath kind of situation with Jameson and everyone else. Teremana Tequila Blanco is the result of years of refinement resulting in a Tequila that emobodies passion, positivity, hard work and fun. You know, we talk about gold rushes, whether it’s technology back in the day that everybody was jumping in and creating a “dot com” the dot com boom, and then it busted. And Doug laughed. So long answer as usual from me. because it’s the first two initials of each one of his three daughters. And that’s what it’s all about. Actually we’re having dinner in a restaurant called Philippe Chow. But talk to Conor McGregor. Created in a small town in the highlands of Jalisco, our founder Dwayne Johnson worked with a Mexican family-owned distillery to build a unique home on the grounds solely for Teremana - Destilería Teremana de Agave. The Truth About Kanye West And His Ex-Bodyguard, Steve Stanulis, Amber Rose Accurately Predicted One Part Of The Kimye Divorce. And so it was almost like a trifecta box. And I said, Doug, I’m not doing that. There’s not a ton of vodka anymore. Cat what about yourself? Verkauf nur an Personen, die mindestens 18 Jahre alt sind. ! drinks. Who Are 'NCIS' Star Mark Harmon's Kids, And What Do They Do? And I grew up in a very, very humble background. And that’s respectfully to other “celebrity brands.” A lot of it is Hollywood. Guarantee you. But then your next move after Avión was moving into the Irish whiskey business. And it was out of the gate. K: Yeah, and look, this whole thing, I mean, I read today one out of six restaurants and bars are permanently closed. And they’re like, you know what? Is it just that L.A. drinks so much of it that they all want to make it? And hopefully, that’s the way I am today and continue to be that way, despite having some success from a monetary perspective. So when you think about the personality profile of these “unicorns,” these celebrities, they’re much, much different than — I’ll call it a celebrity that is a celebrity who is just an actor. Think about your local restaurant, the people that are always just good to you. They’re the 800 pound gorilla. It’s all hard work. Has it been one of those days? But that said, from my background, I was schooled as an accountant, which is pretty bizarre, since I do know how to count. Twelve, and D.J. Wine/Spirits Mana. The company was sold, and it forced me — against my father’s best interest to stay there forever — forced me to decide what I was going to do next. The customer is really the most important person, the person sitting on the other side of the bar or the person shopping in a liquor store that wants to take it home and create great moments for themselves and for the people around them. All right Tim, take today’s conversation away. During the pandemic, we’ve raised so far an additional $200,000+ for Tunnel to Towers. Why don’t I get into the tequila business?” Bourbon is tougher, although I think there’s a massive opportunity for authentic celebrities that, again, they must be authentic to what they’re doing, and they must be willing to work and be real. Tequila is the new vodka, in a way, with young people. I went with a little bit of simple syrup, some Angostura bitters, and I’m going to call this one the Stone-Cold Ken Austin. So pour yourself a glass, and listen along with us. How Facial Hair Took Center Stage in 20th-Century French Dining, VinePair Podcast: Why Restaurants and Bars Should Welcome a $15 Minimum Wage, EOD Drinks: Ken Austin: Co-Founder of Proper No. T: Hello and VinePair editorial associate Katie Brown. Ich biete hier eine Flasche Teremana Blanco Tequila 0,7L an. So it’s a tough one, but I’m never going to judge, because I don’t have a crystal ball. Don’t just talk about it, be about it and head to CaskCartel.com to grab your bottle! They’re so successful. Well, my background is that I like to say that I grew up with very little, but it happens to be I had everything. 1 social media guy in America. T: Doing well, thank you. D.J. I made Hot Toddies, one with the Teremana and one with the Proper No. D.J. It was really, really phenomenal. But people were discovering it and saying, “Holy s***, this is real tequila.” And it then sort of had a little bit of a “hangover” because people said, “Oh, it must be like Bubba Gump Shrimp. Teremana Hot Chocolate 1.5 oz Teremana Blanco Tequila .5 oz Agave Nectar 4 oz brewed Hot Chocolate Pinch of salt/cinnamon/cayenne mixture (equal parts) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Build in a Coffee Glass or Mug. And that’s probably what led to some of the success that I’ve had today. Spirit of the earth. From Dwayne ‘The Rock’ Johnson, Teremana Tequila is made with passion. Are they both super invested in this, or are you really more dealing with their people when it comes to the spirits? Twelve is one of the first celebrity spirits to compete in the world Irish whiskey, but with Conor McGregor’s backing, the brand has seen tremendous results. Twelve and Teremana. And athletes, people with that mindset are very, very disciplined. Twelve to first responders. Hi, Ken. How’s it going? This is not putting it into a Target and from Saturday morning, you go into Target, it’s in every single store. Not much anymore now that we’ve launched this brand. Here they craft Teremana with a love for great tequila made the … But I think we would have done more business if the restaurants and bars were open. © 2014 - 2020 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now, Bob Odenkirk who played me, Ken Austin, in “Entourage, Proper No. And we built a brand, the consumer brand that was very successful, grinding, grinding, grinding, which is the key to the name of the game, working our asses off. DJ celebrated yet another milestone most recently, as the tequila entered a prestigious list. It’s not really a good tequila because it was on TV.” And didn’t realize it was a great, phenomenal product, won best in the world. So we gave up $1.2 million in our first year. It’s not $40 to $45 a bottle because D.J. So I assume that these other celebrities getting into the tequila business are truly tequila drinkers. I do agree, by the way, a Teremana Reposado Old Fashioned beats a whiskey Old Fashioned in my book any day. And again, the similarity. was thinking about the sell-out last night. Why Were Pierce Brosnan's Wax Figures Removed From Madame Tussauds Museums? #ComeHaveADrink #TequilaOfThePeople. And finally, we’ll talk about Teremana tequila, the tequila taking the alcohol world by storm that Austin created in collaboration with Dwayne Johnson, who most of us know is The Rock. Luxury Tequilas is the leading purveyor of the finest Tequilas & Mezcals in the world. Twelve through the roof, and the brand has been around for years, over two years or so, and very well known in that short period of time. And now we get celebrities calling us every day, “Hey, I want to be the next Dwayne Johnson, Conor McGregor, George Clooney, Ryan Reynolds.” And they don’t understand that it’s not “just add water” and you’re home free. I know a guy who knows a guy who can get to D.J. I’ve met with a lot of them. And I had Teremana, and of course, I had to have vodka there as well. But on Proper No. Where are the numbers? Cuervo at the price point, let’s call it $20 Patron at the price point $40. Shop Now. Our Tequilas are hand-picked from only the finest suppliers in Mexico & expertly curated to provide you with the very best! Austin discusses what it’s been like to take on major players in the spirits world, and what he expects will happen within the current celebrity tequila “gold rush.”. Some people may get lucky, but luck doesn’t really happen in the spirits business. It’s a category of one, just like tequila was a category and ultra-premium of one. Conor McGregor and Dwayne Johnson are each listed as founders of their spirits, and they remain very involved in the brands. I’ll tell you that story another day when I lay on the couch and tell you my problems. Created in a small town in the highlands of Jalisco, our founder Dwayne Johnson worked with a Mexican family-owned distillery to build a unique home on the grounds solely for Teremana - Destilería Teremana de Agave. In the case of Teremana, D.J. And it’s really, really hard. Right? K: Yeah. And a special shout-out to Danielle Grinberg, VinePair’s art director, who designed the sick logo for this program. T: So Ken, I guess obviously now you have Teremana tequila, and that’s clearly an industry that you know well. But it’s OK. He’s kicked my a** for a lot worse. T: OK, well, this is on record. 1,162 talking about this. T: So I was trying to figure out a way, how can I incorporate both of these into one drink? Similarly, Teremana, founded and backed by Dwayne “The Rock” Johnson, has set records as one of the fastest new spirit launches — largely thanks to Johnson’s impressive social media following. In this video The Tequila Hombre takes a look at and reviews Teremana, The Rock's (Dwayne Jonnson's) new tequila. And you see there are some celebrities that I will not name that are in the tequila space, and it is an uphill battle, because they either lack authenticity or they lack the star power that they may think they have to actually make the cash register ring outside of their core gift that God gave them — whether that’s music, or acting, or athletics. No, I’m doing Teremana as a Negroni, so I replaced the Teremana as the gin. And Doug was like, what do you mean? Twelve, $5 for every case that we sell goes to first responders. Yes, it’s real.” To answer the question. D.J. Dwayne Johnson takes us behind the scenes of the Teremana Distilleria, high in the hills of Jalisco, Mexico. 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